When you've been in the swimsuit game for 8 years, you get to learn a thing or two. What my business has taught me is that far too many beautiful women miss out on making happy memories with family and friends because they can't face getting into a swimsuit. A deep undercurrent of horrible negativity and sadness that I never knew existed.
In the video below, Anita talks about this real and very common issue and how the Cossie Confidence message is such an important part of her passion to turn this around.